Tory Burch in a classic NYC hotel

Posted on September 12, 2012 in News

North 6 asked me to find a classic NYC hotel for this Tory Burch film, introducing the Fall 2012 collection. Most NY hotels are happy to have you shoot in a suite or a ballroom, but we needed the hotel entrance, lobby, staircases, hallways, elevators- just about everything. Many hotels shot me down, or were nervously noncommittal, but the Plaza Athenee was very cooperative, and turned out to be the perfect location.