Mini Cooper in Soho

Posted on May 15, 2016 in News

Lately I’ve been working on a project for Cadillac, a car maker that has aligned its brand with Soho and Tribeca (and has actually moved its corporate offices from Detroit to Soho.) While scouting Soho’s distinctive downtown cast-iron architecture and cobblestone streets last week, (Tribeca’s on the Hiatus List, as usual,) I thought of a campaign I worked on last fall for Mini Cooper. The aesthetic seems very similar to what I’m doing for Cadillac, which I’ll post here when it becomes available. The photographer for the Mini job is Emir Haveric, and here are a few shots I found at his website. I worked with two producers on the shoot, Will Taylor and Jake Mills.

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